After months of rumour and speculation, Google has officially confirmed that it is starting to roll-out mobile-first indexing. This means that it will be analysing the mobile version of a website rather than the desktop version to populate its index. The announcement was made on the 26th March 2018 on the Webmasters Central Blog: Today…
Facebook is all over the news at the moment. In an investigation by The Guardian and Observer, the data analysis company Cambridge Analytica has been using Facebook quizzes and to harvest the profiles and personal data of 50 million people without their permission or knowledge. The data was then used to target messaging for various…
This blog post looks at correlation and causation in SEO (search engine optimisation). There is a huge amount of data available for your website performance and a lot of advice out there on how to improve your website traffic and rankings. First of all let’s not be under any illusions. There are no magic formulas…
Last month Google announced that it would be marking all non https / SSL pages as insecure from July 2018: “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. This means that any sites not running https will be marked with a security warning. Even…
In the last couple of years, Google has recently been gently encouraging website owners and web developers to move their websites to https. This encrypts any information sent by users so it can’t be read by third parties or hackers. This is particularly important when a user logs in or supplies sensitive financial information such…
In this blog post we cover tools for editing and optimising images. It’s a very useful skill to be able to edit and optimise images for your website and social media. This is becoming as important as being able to use a word processor or spreadsheet programs. Images help your website and social media engage…