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SEO basics - 1-2-1 training course

Learn the basics of SEO with a 3 hour, 1-2-1 training session.

SEO stands for Search Engine Optimisation. It draws on technical, marketing, analytical and creative skills to promote a website so it moves up the rankings on Google and Bing and generates good quality web traffic.

The course will help you either do it yourself or manage your SEO agency more effectively.

You will learn

  • Why websites rank on Google and how to beat the competition.
  • How to optimise your web content to rank on Google and Bing.
  • How to optimise your website to rank higher on Google and Bing.
  • Important tools for monitoring performance – Google Analytics and Google Search Console plus commercial SEO tools.

You will receive

  • A course manual.
  • Website review including areas for improvement.
  • Refreshments.
  • Ongoing support by email for 1 month from training date.

Your trainer

Dinesh Fernando is an experienced and qualified digital marketer (Google Digital Garage, Google Analytics and Google AdWords), SEO expert and web developer who has run successful campaigns in SEO, PPC, email and digital marketing.

Google Digital Analytics Fundamentals certificate


Lumonics House, Valley Dr, Rugby CV21 1TQ

Rugby is centrally located in the Road and Rail network. Lumonics House is near Rugby train station and main roads, with ample parking on site.

Travel times by car

M6 Motorway Junction 1 – 1.0 m, 4 mins by car | Rugby Town Centre – 2.0 m, 7 mins by car | Rugby Railway Station – 2.1 m, 7 mins by car | M1 Motorway Junction 19 – 5.1 m, 12 mins by car

Train Travel times to Rugby

Birmingham – 36 mins | Coventry – 12 mins | London Euston 49 mins | Northampton 22 mins

Rugby is within easy reach of anyone based in the Midlands, Warwickshire and London. We can also deliver the training in-house or at a venue of your choice. Please enquire using our contact form.