SEO news digest - August 2024 - Web Growth Consulting

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SEO or Search Engine Optimisation is an ever-changing field so we will try to bring you the best, curated SEO news that will help you optimise your website to rank highly on search engines.

Survey: Google updates, self-preferencing, AI Overviews are top SEO threats

Google favouring its own sites and big brands was seen as the greatest current threat by SEO professionals. This is where Google might appear to boost the rankings of their own services and big brands that would not otherwise be justified by the content.

Improving content quality. High-quality, valuable, engaging, helpful and intent-based content. Which really is not new, per se.
E-E-A-T. This is a concept that represents a collection of ranking signals related to content, links and user interactions.
Traffic diversification. This is something Google’s Danny Sullivan discussed

About the survey. The results are based on responses from 337 SEO consultants, collected between July 21 and Aug. 21.

The report. You can read it here: The SEOFOMO State of SEO Consulting – Survey 2024 Results.

Source: https://searchengineland.com/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032

Survey: Google updates, self-preferencing, AI Overviews are top SEO threats

Google’s Revamped Documentation Shows 4 Reasons To Refresh Content

There’s a common misinterpretation that encourages changing content annually because “Google loves fresh content,” which is a gross misunderstanding of the Freshness Algorithm. Content shouldn’t be changed without purpose—otherwise, it’s just “rearranging the furniture” instead of truly “redesigning the space.”

Google’s reasons for updating the content offer a mini case study of three things publishers and businesses should consider when freshening up their content.

Source: Google’s Revamped Documentation Shows 4 Reasons To Refresh Content

Google Says Title Tags “Maybe” Impact Rankings

Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role.

Mueller also discussed the proper use of meta descriptions.

Source: Google Says Title Tags “Maybe” Impact Rankings

Google Confirms 3 Ways To Make Googlebot Crawl More

Google affirmed three factors that can increase Googlebot crawling. That is how often Google will refresh its index of your site content. Here is how to put that knowledge to work such as producing high quality content, increasing publishing activity and consistency of content quality.

Source: Google Confirms 3 Ways To Make Googlebot Crawl More