Google makes small changes to the way the algorithm orders search results daily. Most of these are small adjustments based on feedback from human Search Quality Raters, users, website owners and Google staff. They are always designed to improve the user experience, relevance of search results and fairness. In an ideal world this should mean…
The EU has passed a new copyright law that has Google worried enough to start a campaign opposing some of the proposed legislation. Whether the UK actually exits the EU or not on the 29th March 2019, website owners and Internet users are likely to be affected by the legislation in its final form as…
If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant…
In November 2016, Google announced that it would be changing the way it indexes websites and coined a new phrase – mobile first indexing. This means that instead of using the desktop version for its index, Google will look at the mobile version of a website. It will index keywords, content and then evaluate relevance…
Google has updated its image publishing guidelines and website owners and web designers should take note as Google image search can boost web traffic. Google remains a mainly text based search engine. It will continue to crawl and index the keywords on your web pages and meta-tags and that’s the core feature. However the use…
After months of rumour and speculation, Google has officially confirmed that it is starting to roll-out mobile-first indexing. This means that it will be analysing the mobile version of a website rather than the desktop version to populate its index. The announcement was made on the 26th March 2018 on the Webmasters Central Blog: Today…
