Understanding how Google search works helps you make better decisions on improving your website. As a website owner you won’t be short of advice or the offer of services so you need to be sure of what to ignore and to what you commit resource. Optimising a website is a long but rewarding process if…
We are currently working with a client in an ongoing search engine optimization project where we are aiming to boost their search engine ranking in the highly competitive property market of Coventry and the West Midlands for the phrase ‘coventry estate agents’. At this early stage we have looked at the top websites that rank…
When it comes to the design, branding and functionality for a new website using WordPress (or in fact any good CMS), there are two major choices you need to make: custom web design or commercial website themes. The popularity of WordPress means that there are many specialist developers producing excellent off-the-shelf themes. Equally there are…
A very wise person once said “if you can’t measure it, you can’t manage it”. While there are times when you trust your gut feeling, it’s useful to have first gathered all the relevant data so you make an informed decision with the best available information. The most commonly used web statistics package Google Analytics…
If you’re a WordPress user then you need to update your WordPress theme regularly. This is in addition to making sure your plugins and the WordPress version are kept updated. For example, in the last three months alone there have been at least three WordPress core updates which means we’re up to version 4.4.2 at…
Imagine if your website and website files disappeared overnight. Not a nice thought and thankfully rare but that is the nightmare scenario you should consider when you evaluate the risk arising from any business interruption. That is why having a plan in place for website backup is important and you should discuss the issue with…