We often expect the 18 to 24 age group to be early adopters of new technology, particularly when it comes to the Internet. That trend is being bucked by social media websites where the 25 to 54 age groups are making all the running in driving the growth of Twitter, Facebook and Linked In (http://social-media-optimization.com/2009/05/twitter-demographics/ , http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=14629 ).
Facebook is second biggest UK website behind Google and Twitter has seen rapid growth in influence and numbers though it is still way behind Facebook:
While we suspect that the sudden arrival of Mum and Dad on Facebook may be putting off the youngsters, the implications for business are clear. The people regularly using social media are exactly the same demographic that you would want to do business.
See our social media page for an overview of the main websites.