Search Engine Optimisation is unfortunately vulnerable to SEO myths. These are ideas that have been conclusively debunked elsewhere but somehow get discussed in client meetings or by self-proclaimed SEO ‘experts’ that should know better. My theory is that because SEO actions often take weeks and months to show an effect, myths are hard to disprove…
Your domain name is a prime asset of your business. While social media sites ebb and flow, your website domain and email accounts should be a key part of your brand; as important as name, physical locations and logo. Who should own domain names? At the risk of turning away business, we recommend that you…
Here are some of best and most useful web design news articles and posts that we have seen recently. Bad Web Design Isn’t Just Annoying—It Costs You Whether you’re after sales, leads, more readers, or making a difference, bad web design can sabotage your efforts. Put your best foot forward with these principles of good…
Your search engine rankings will often change from one day to the next. This is natural. One day you’re top of the pile and then the next, you have fallen behind your competitors. The first thing to do is not panic, the second thing to do is check your data. One or two days of…
Lockdown for us has been busier than expected. We were prepared for things to come to a grinding halt however some clients provide essential services and their emails and websites need to be kept online. Others have used the quieter times to freshen up websites and get ready for the new normal in times of…
Google makes small changes to the way the algorithm orders search results daily. Most of these are small adjustments based on feedback from human Search Quality Raters, users, website owners and Google staff. They are always designed to improve the user experience, relevance of search results and fairness. In an ideal world this should mean…
