It’s that time of the year when we look forward to the end of the year with Christmas holidays and other festivities looming,
If you have an e-commerce website or a corporate website then you are probably already making plans but here are some important points to remember:
Ensuring that the website hosting is properly supported
Your web hosting company is likely to have more staff absences towards the end of the year. People will be taking time off for shopping, social events and illness due to the colder weather. In this day and age staff may also be isolating due to Covid infection,
Good web hosting companies will already have plans in place. However you need to make sure you have made them aware of what you are doing in terms of promotions and how this might affect demands on the website hosting.
For example you might be doing special offers such as Black Friday deals, running promotions with email marketing, social media campaigns, Pay Per Click advertising with Google Ad Words or product feeds. You might also be having special offers pre and post- Christmas with Boxing day sales.
All of these actions can increase the demands on your website hosting. Your web company should be made aware of when these initiatives are taking place so they ensure resources are allocated properly and you are less likely to suffer slow responses or site crashes.
Ensure backups are taken and note last good version
E-commerce websites are likely to busy and looked at regularly by your staff over the holidays. They should be relied to report any issues with your website.
However if you have a corporate or brochure type website and your office is closed then there could be a situation where your office is closed but your website needs to stay open.
It is important to have a proper back-up schedule and make sure that you know the frequency and locations of backups. Ideally you also need to test a website restoration from a backup to make the process is working correctly.
A reliable backup procedure might follow these steps:
- Daily backups – rolling backups from the last 10 to 14 days.
- Weekly or monthly backups to a separate location independent of your main web server.
Often restoring the last working backup is more efficient than trying to fix multiple issues with your website.
Do website updates well before office closures
All website updates, whether they are technical updates or content, should be done well before your office closes so any issues can be resolved before everyone disappears for the holidays.
Finally, do get some time to rest and have some fun over the festive season.
Get in touch with Dinesh on 07941 686113 if you need help on choosing a domain name, web design, web hosting, SEO services, or email marketing.
Photo by Artem Podrez from Pexels
Photo by Nicole Michalou from Pexels
