Quality content for SEO is fast replacing all those old, slightly dubious, techniques. Some still cling to these tricks but Google is finding ways of rooting them out and downgrading the websites that use them. While there are still plenty of technical challenges and work to be done on the latest SEO techniques, quality content…
Copycat websites are still defrauding people attempting to buy essential Government services. They appear official but often charge an extra fee for services offered by Government departments or local authorities such as the following: Passports European Health Insurance Card (EHIC) Driving licence renewal ESTA (Electronic System for Travel Authorisation) – US travel visa Driving theory…
Major search engine Google has a new online course aimed at helping small business owners and digital marketers improve their skills – Google Digital Garage. It covers everything a small business needs to know about using the web to promote their business. While the Internet is awash with advice and many companies offering digital marketing…
On Friday 4 November 2016, Google announced that it was experimenting with Mobile-first indexing. This means that it is considering looking at the mobile version of a website first when evaluating its relevance to search users. This reflects the general evolution of search that started with the mobile friendly update of April 2015. This is…
As it’s Halloween, let’s delve into the darker side of web design and reveal our top 5 scariest things your web designer can say to you. We have put these in roughly descending order, but to us they’re all quite scary. When faced with this type of statement don’t split up and search for clues…
Words still underpin the world wide web, but humans like images too. Search engines also like images, not because search bots have suddenly developed an appreciation of art and design but because it’s widely accepted that images improve the web user experience. It helps to make the text more readable and illustrates the content. This…