Your search engine rankings will often change from one day to the next. This is natural. One day you’re top of the pile and then the next, you have fallen behind your competitors. The first thing to do is not panic, the second thing to do is check your data. One or two days of…
Google makes small changes to the way the algorithm orders search results daily. Most of these are small adjustments based on feedback from human Search Quality Raters, users, website owners and Google staff. They are always designed to improve the user experience, relevance of search results and fairness. In an ideal world this should mean…
These are very strange times indeed and we hope that you, your employees and your family are keeping safe whether you are a key worker, working from home or simply self-isolating. Here at Web Growth Consulting we’re still working as a number of our clients are in key industries such as logistics and transport. There…
On the 2nd December 2019, Google announced that they had updated the Local search update. These are the links to local businesses that often appear at the top of the search engine results pages. For some businesses these are absolutely crucial. If someone is searching for a locksmith, barber or car servicing for example, then…
Google, through their Webmaster Central Blog, have recently released some excellent advice about Google updates. They confirm what we already know: daily, Google tweaks the algorithm in ways that may affect individual websites or have minor impacts on everyone, but are aimed at improving the user search experience. Google usually releases one or more changes…
If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant…
