At at time when online sales are growing rapidly for most companies, Marks and Spencer’s have experienced falling online sales despite a reportedly £150 million overhaul of their website. On the surface, their strategy was promising with an increased focus on video and magazine type content to interest visitors. This is a proven way of…
Google is always tweaking the way it ranks websites so it improves their users’ experience. It doesn’t care about you or your website, only whether it deserves to rank higher because it matches a continuously changing set of conditions so people using Google will get their query answered more effectively. Recently it has taken to…
In the past, web designers put a particular focus on showing off their skills by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a shift toward skeuomorphic design, which attempts to bring real life to the screen, with faux-realistic textures, drop shadows and real object characteristics, making your computer…
UK Retailer Marks and Spencer has recently taken back control of its online store from Amazon, bringing it in-house and putting greater emphasis on editorial content and daily blogging of magazine style content. Laura Wade-Gery, multi-channel and e-commerce director for M&S, said that shoppers were 24% more likely to buy from the website if they…
In the last few months we have had to help out some business owners on issues with their domain names and web hosting. In some cases they had relied on a ‘friend’ or acquaintance buying a domain on their behalf and then either losing touch or actively falling out with the person. This left them…
The BBC news website is a very popular information source regulalrly achieving top ranking in the UK and abroad. To maintain this appeal, the BBC has recognised that they need to cater for different devices. They have made their news site responsive so it adapts to different devices and created specific apps that people can…