SEO software tools part 2 - best premium tools

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SEO software tools help you optimize your website for ranking and traffic on search engines. There are multiple free tools available to help you.

This blog post will describe some of the best premium tools available for SEO (search engine optimisation). These tools are subscription based, either monthly or annually as the world of search engines and how they rank websites is continually evolving requiring tools to track them.

What SEO software tools can do

Most premium SEO software tools offer a suite of different applications that can provide data on your website performance on search and rankings. Here are some typical features:

Keyword Research Tools – Help identify relevant keywords and phrases that users search for, allowing you to target your content and improve search engine rankings.
Backlink Analysis Tools – Analyze backlinks to your website and identify opportunities for building high-quality links.
On-Page Optimization Tools – Purpose: Help optimize your website’s content and structure for search engines.
Competitive Analysis Tools – Help you analyze your competitors’ SEO strategies and identify opportunities for improvement.
Technical SEO Tools – Help identify and fix technical SEO issues on your website.

The All-In-One SEO tools

There are several all-in-one premium tools where you can, to a greater or lesser extent, perform all or most of the actions described above (prices correct as of April 2025).

Moz: Offers tools for link analysis and domain authority analysis. Target the Best Keywords, Check Rankings, Find Backlinks, and Fix On-Site Issues.

Starting price: $99 USD monthly for 1 user and 3 tracked sites.

SEMrush: Offers comprehensive keyword research, competitor analysis, and SEO optimization features.

Starting price: $139.95 monthly for 5 projects.

Ahrefs: Provides keyword research, backlink analysis, and content optimization tools.

Starting price: £99 monthly for 1 user and 5 projects.

SheerSEO – Track, analyze, and report your search result rankings on Google, Bing, and YouTube. Keep tabs on your competitors’ SEO performance, including backlinks and keyword research.

Starting price: $10 monthly for 1 domain and 1 user or $29 monthly for 5 domains and 1 user.

Hike SEO – Hike is an affordable, done-for-you, SEO software solution for micro-SMEs that enables them to increase their ranking in Google searches.

Starting price: £74.99 Monthly, 1 user, 1 domain.

Diib – Automated SEO to grow your business. The Diib Answer Engine combines your actual analytics data with a deep analysis of your website, competitors’ websites, and industry benchmarks to tell you how to quickly grow online.

Starting price: $14.99 Monthly, 1 user, 1 domain.

SE Ranking – Agency-tailored SEO software designed for pros.

Starting price: £55.00 monthly, 1 manager seat, 5 projects

Mangools – keywords, rankings links, site profile.

Starting price: $49.99 monthly.

There are more, just Google it!

Specialist SEO software tools

There are tools that help with specific tasks.

Screaming Frog – this is a technical SEO tool that crawls your entire website to reveal technical issues such as page or resource not found errors, meta tags. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.

Starting price: Download & crawl 500 URLs for free, or buy an SEO Spider licence for £199 Per Year to remove the limit & access advanced features.

SEO Copilot – local SEO tool for boosting organic web traffic.

Starting price: $19 Monthly, 1 domain.

Surfer – An SEO audit tool, Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

Starting price: $99 monthly

Buzz Sumo – Content discovery and content ideation. For marketers and marketing agencies wanting to take their content to the next level.

Starting price: $199 monthly, 1 user

Get in touch with Dinesh on 07941 686113 or contact us if you need help on web design, web hosting, SEO services or domain names.