Now that Google has rolled out its mobile friendly update (live on 21 April 2015), it’s becoming increasingly important to know how this might be impacting your web traffic and whether the measures you have taken are working or you’re suffering a loss of web traffic. Google’s mobile friendly update means that a Google search…
Just taken the Google Analytics Fundamentals course and passed with flying colours! Google Analytics is a free tool that gives website owners a huge amount of valuable information about your visitors, including the following: referring websites physical location including country, city, town and region search terms used to find your website devices used such as…
All business owners know the value of tracking where your customers first found you. Whether it’s Yellow Pages (or Hibu as it’s about to become), direct mail or display advertising, you need to know the cost of gaining a customer and what is generating the best ROI (return on investment). This is no different when…