Nigel Botterrill, founder of the ‘bestof’ website chain and several multi-million pound ventures has just blogged an article about the sort of goals all business owner’s need to consider when planning their website. To be honest, it’s stuff we’ve been banging on about for years, but Nigel’s hugely successful track record and upbeat approach is definitely worth exploring further.
In essence, your website should do at least one of three things:
1. Sell
2. Capture leads
3. Get them to call or email you
…and that’s pretty much it!
You’ll find the full article here: What’s the point of your website?
