On Friday 4 November 2016, Google announced that it was experimenting with Mobile-first indexing. This means that it is considering looking at the mobile version of a website first when evaluating its relevance to search users. This reflects the general evolution of search that started with the mobile friendly update of April 2015. This is…
As it’s Halloween, let’s delve into the darker side of web design and reveal our top 5 scariest things your web designer can say to you. We have put these in roughly descending order, but to us they’re all quite scary. When faced with this type of statement don’t split up and search for clues…
Words still underpin the world wide web, but humans like images too. Search engines also like images, not because search bots have suddenly developed an appreciation of art and design but because it’s widely accepted that images improve the web user experience. It helps to make the text more readable and illustrates the content. This…
In an earlier blog post we covered the importance of finding long tail keywords to include in your website. As well as explaining your products and services to human visitors, the words you use signal to search engines what your website is about and what search terms trigger its display in search engine results pages…
In this blog posting we’re covering the importance of long tail keywords, why you need them on your website and how you find them. Long tail keywords are phrases of about three or four words which are specific to whatever you are selling or promoting. Whenever someone uses a highly specific search phrase, they tend…
The recent Google Penguin update is a key change to the Google algorithm that will affect your website. To the uninitiated, the algorithm is the magic formula that automatically decides where to rank a particular page in the Search Engine Results Pages (SERPS). If you can setup, add good content and promote your website in…