Having a reliable web hosting company is a crucial part of running a business or having a strong web presence for your brand. Your web hosts will keep your website online, manage your email addresses and maintain your website security so choose wisely; a good web hosting company will keep the worst of the Internet…
Here we summarise the most important SEO trends (search engine optimization) for 2016, to help you boost the position of your website on SERPS (search engine results pages). Google’s real time Penguin algorithm The Google algorithm will be updated in early 2016 so it reacts in real-time to sites that attempt to spam or clean…
At this time of year, self-proclaimed and bona fide experts start to make predictions about how the latest web design trends will influence the look and feel of websites into 2016. A big influence on web design trends was the launch of Google’s mobile friendly update in April 2015. This means that a Google search…
Email Marketing enables you to create professional-looking emails that you can then send to your customers and contacts regularly. The message can be ‘hard-sell’ with links to specific products or offers but it can also be softer sell such as general advice, so you get your brand in front of customers in return for useful…
So what are the best ecommerce platforms for SEO and sales? A lot depends on where you are with your business, your financial objectives and your budget for development and administration. First a bit about my background. I was involved in developing e-commerce from the early days (around 2001) when everything had to be programmed…
If you have a completely new website with a new domain name then you have the challenge of getting this indexed by the main search engines Google and Bing as soon as possible. You could take the ‘Build it and they will come’ approach but that isn’t really an option if you want to get…