Despite recent marketing campaigns by its main rivals Bing and Yahoo, Google remains the dominant search engine in the UK with about 90% of the market. Although there has been a very slight fall in the year, it is still the main way people find services and products, so you should ensure your website has…
If you think your website should rank higher then Google wants to hear from you. Google has been making substantial changes to the way it ranks websites in its search results called the Penguin update (see our earlier blog post Google’s latest ‘Penguin’ update will affect all web designers and website owners). While many websites…
Google AdWords has been around a long time and, in our view, is one of most cost-effective ways of advertising your business. Using the features it offers and the data it provides you have levels of spending control and targeting that few other channels can offer. This level of control allows the account manager to…
Despite the best efforts of the US and UK governments, the English speaking world has reasonable levels of freedom of speech. Usually we can criticise the authorities without fear of being carted off to the local Gulag, and, although we know some monitoring does take place, our web activity is free from interference unless it…
Read the business pages or go to a networking meeting and you’re bound to find someone telling you about the latest trend in social networking or SEO. “Oh, you simply must add a profile on the latest “Faced In +”, They gush, “or you’ll be missing out on valuable business and by the way our…
The acronym SEO – search engine optimization – first appeared in the 90s when it meant little more than stuffing your website pages with keywords and getting links from dodgy websites. Google was still a research project and a lot of companies wasted a lot of money on harebrained schemes to promote their websites. A…