Upmarket supermarket Waitrose recently relaunched its website in order to tap into the home delivery market occupied by tesco.com, Ocado and others. Unfortunately the £10 million revamp has not gone to plan with some users complaining of `slow speeds`, `endless scrolling` and `poor design`. A spokesman claimed that sales were up and they were working hard to iron out initial teething problems.
The John Lewis group does have an excellent track record in online retailing, with recent 2010 sales of over £0.5 billion. This is a great example of how retail and e-tail branding can be transferable. Although some goods like electrical items can be found cheaper on the Internet, the John Lewis reputation of customer support and after sales care has helped the online succeed.