What a give away!
We have the full presentation slides from Dinesh Fernando’s talk at the Rugby FSB breakfast networking meeting on Friday 22 September 2017.
The title of the talk was “Promoting your business using SEO and digital marketing” and was a whistle stop tour of the main aspects of SEO and digital marketing.
We covered key issues including the following:
- The importance of search to Google as driver to get more clicks for ad revenue
- The main tools of digital marketing,
- Key Performance Indicators and how to get them.
- A suggested framework for continuous improvement in our marketing efforts.
Generally people came away with a much better understanding of how to promote their business and website. The importance of backlinks was discussed with some interesting questions and scenarios. There was as a lot interest in the bidding process for Google AdWords and how it affects the ranking of ads on search results pages.
We have made a read-only version of the presentation freely available: Presentation from Promoting your business using SEO and digital marketing