SEO news digest – August 2024
SEO news August 2024 – bringing you the best, curated news that will help you optimise your website to rank highly on search engines.
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Google’s Search Engine Optimization guide reviewed
Google has, very helpfully, issued a Search Engine Optimization Starter Guide. This is a more detailed version of the content of their excellent online training course the digital garage. The information was originally intended for internal consumption in Google; however it has made the document publicly available to help Webmasters and website owners improve their…
Long tail keywords: what they are and why you need them on your website
In this blog posting we’re covering the importance of long tail keywords, why you need them on your website and how you find them. Long tail keywords are phrases of about three or four words which are specific to whatever you are selling or promoting. Whenever someone uses a highly specific search phrase, they tend…
Can social media boost search engine ranking and SEO?
If you have a business website then it’s likely you’ll also have social media sites such as Facebook and Twitter. Apart from time to update and setup, social media sites are free and have the potential to generate interest in products or services if used properly. They can also be a great way to launch…
SEO case study – lifting the rankings from nowhere to Page 1 on Google
A recent project for web development and SEO (search engine optimization) has been the UK record shops directory All Good Record Shops. At the time of writing, the website is currently halfway up page 1 on Google. Thus is after being effectively unranked (over position 100) as a new website for important keywords at the…
SEO case study – competitor analysis comparing actual rankings with common SEO performance indicators
We are currently working with a client in an ongoing search engine optimization project where we are aiming to boost their search engine ranking in the highly competitive property market of Coventry and the West Midlands for the phrase ‘coventry estate agents’. At this early stage we have looked at the top websites that rank…