Despite intensifying competition from Microsoft’s Bing and more specialist search engines, Google remains the most important Internet search tool. Anyone running a website for business needs to understand the key factors that boost a website’s ranking so you can make the right decisions about your marketing and SEO (search engine optimisation) efforts. No busy entrepreneur…
If you have a business with even a half decent web presence you’ll no doubt be regularly assailed by companies offering SEO (search engine optimisation) services that they claim will transform your business, boosting your web traffic and generating enquiries and sales. While many will happily take your money and never deliver on their claims,…
Despite recent marketing campaigns by its main rivals Bing and Yahoo, Google remains the dominant search engine in the UK with about 90% of the market. Although there has been a very slight fall in the year, it is still the main way people find services and products, so you should ensure your website has…
Read the business pages or go to a networking meeting and you’re bound to find someone telling you about the latest trend in social networking or SEO. “Oh, you simply must add a profile on the latest “Faced In +”, They gush, “or you’ll be missing out on valuable business and by the way our…
The acronym SEO – search engine optimization – first appeared in the 90s when it meant little more than stuffing your website pages with keywords and getting links from dodgy websites. Google was still a research project and a lot of companies wasted a lot of money on harebrained schemes to promote their websites. A…
The use of smartphones and tablet PC’s has expanded rapidly in recent years. More and more people are using these devices to view websites so you need to have a plan of action on how to cater for this type of potential customer. There are three options available: #1: Do nothing Most people using mobile…