Web traffic is, in theory, the holy grail of running a successful website. The more you get, the more likely your are to generate more enquiries or sell more of your products or services. This blog post describes the most common sources of web traffic and how you can assess what is working and where…
Email marketing is sometimes under-valued as a marketing method. This is partly because of brash new kids on the block like social media, PPC and search engine optimization but it should never be dismissed and should be part of your marketing mix. Used properly, it is one of the most cost-effective ways of getting offers…
Here we summarise the most important SEO trends (search engine optimization) for 2016, to help you boost the position of your website on SERPS (search engine results pages). Google’s real time Penguin algorithm The Google algorithm will be updated in early 2016 so it reacts in real-time to sites that attempt to spam or clean…
At this time of year, self-proclaimed and bona fide experts start to make predictions about how the latest web design trends will influence the look and feel of websites into 2016. A big influence on web design trends was the launch of Google’s mobile friendly update in April 2015. This means that a Google search…
So what are the best ecommerce platforms for SEO and sales? A lot depends on where you are with your business, your financial objectives and your budget for development and administration. First a bit about my background. I was involved in developing e-commerce from the early days (around 2001) when everything had to be programmed…
If you have a completely new website with a new domain name then you have the challenge of getting this indexed by the main search engines Google and Bing as soon as possible. You could take the ‘Build it and they will come’ approach but that isn’t really an option if you want to get…